Victoria’s Secret rebrand: Victoria’s Secret is saying goodbye to its angels and hello to athletes, activists and actors as the new faces of the lingerie brand.
The intimate-clothing retailer, known for using models called “Angels” to represent collections and walking in the annual Victoria’s Secret Fashion Show, announced a rebrand on June 17 with a new campaign featuring the brand’s brand new design. A group of diverse women were recruited as new representatives. Here’s a look at the first seven of Victoria’s Secret’s new spokespeople, starting with actress Priyanka Chopra.
LGBTQ model and activist Valentina Sampaio, the first transgender model to be featured in the Sports Illustrated Swimsuit Issue, is among the first seven women to join the VS Collective.
South Sudanese-Australian model and the new face of Estee Lauder, Adut Akech, is also part of the VS Collective.
Trailblazing model Paloma Elsesser, who has previously modeled on Rihanna’s Savage x Fenty show, is one of the new spokeswoman for the lingerie brand.
Amanda de Cadet, founder of Girlgaze, an organization that aims to provide women and non-binary creatives with a network to hire, is also part of the VS Collective.
Professional soccer star and Olympian Megan Rapinoe is taking her talents from the field to the lingerie brand.
Freeskier Eileen Gu from San Francisco is one of the most recognized adventurers in the world of action-sports, and is now one of the spokespeople for Victoria’s Secret.