People associated with the OTT platform are well aware of the value of passwords. Passwords are shared with many people to avoid monthly subscription fees. This work has become an entertainment in the country. Uncles, aunts and uncles pass the password in the family. Reaches out to ‘family friends’ too.
Password sharing is causing huge losses to many OTT platforms. Netflix reports that in January-March 2022, there were 2 million subscribers worldwide. This is the first time in a decade that this has happened. It is estimated that 222 million Netflix members worldwide share passwords with 100 million others.
Startups are offering reasonably priced passwords
The struggle to get passwords and not paying fees has set up many new businesses and startups in the country. These Jugaad startups are offering passwords for a nominal price. A software engineer in Delhi provides OTT membership at half price.
Passwords are sold to 5-10 people who watch movies or series on the platform at different times. So no problem. There are hundreds of resellers in Delhi that offer low cost OTT subscriptions. Similarly many have started the business of selling subscription passwords on Telegram and Instagram.
At the Business Blaster event organized by the Delhi government in March, 4-5 12th standard students came up with the idea of an ‘OTT hub’, which plans to offer subscriptions at a rate of Rs 5 per hour. For those who want to watch one or two movies, this startup plan is Rs. The rate is to pay the subscription. 5 per hour.
To avoid the problem of sharing, Netflix tested the new policy in three Latin American countries in March. Request an additional fee for sharing passwords in addition to family. Upon this, many users unsubscribed. Meanwhile, the platform has also defined the scope for password sharing. For the first time, he explained that passwords could not be shared outside the home. Home is where the customer lives.